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Potato Perks Anniversary Campaign
Lamb Weston
Adobe Illustrator
Adobe Photoshop
Brief
Design and version a graphic to celebrate the anniversary of the Potato Perk's App, while adhering to Lamb Weston brand guidelines. Versions included one graphic for the Lamb Weston landing page, as well as three versions sized for social media.
Skills
Promotional Design
Versioning
Branded Design
Concept
Lamb Weston wanted a fun graphic to celebrate the anniversary of their member-rewards app - Potato Perks.
I chose to create a graphic with a celebratory feel, including balloons and confetti, while utilizing Lamb Weston's brand colors and typography. The confetti incorporates some of Lamb Weston's illustrative assets, using their potato wedge and curly fry graphics to form the confetti shapes.
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